The Keyes Company Blog

October
16

Home prices top reasons homeowners stay put, survey finds

October 16th, 2026 by Jessi Healey

Forty-two percent of homeowners cite home prices or affordability as a reason they stay in their current homes, and 38 percent would move if market conditions improved, according to a Nationwide survey.

Category: Agent, Data, New Agent, affordability, homebuying, insurance, Nationswide, Public

October
16

Too good to be true? DC joins others in cracking down on AI-edited listing photos

October 16th, 2026 by Marian McPherson

Councilmember Christina Hendricks has proposed a bill that requires agents to disclose the use of 'altered images' in their marketing materials.

Category: Agent, Marketing, california, Christina Henderson, consumer protection laws, honest advertising, listing photos, marketing photos, Mayor Zohran Mamdani, national association of realtors, new york city, washington dc, Public

October
16

Compass files antitrust suit against CRMLS over listing rules

October 16th, 2026 by Jessi Healey

Compass filed an antitrust lawsuit against CRMLS on Friday and said it will pay MLS fines for agents at its company-owned brokerages who publicly market listings kept off the MLS.

Category: Agent, Brokerage, Industry News, Portals, Select, art carter, Clear Cooperation Policy, compass, crmls, MLS, Private Exclusives, private listings, robert reffkin, Select Plus

October
16

Listing video that sells, buyer agent mistake that costs, buy vs. rent calculator that helps: Top 5

October 16th, 2026 by Dani Vanderboegh

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

Category: Agent, Brokerage, New Agent, Select, Teams, Inman top 5, top 5, Select Plus

October
16

‘The integration is the innovation’: Compass’ Rory Golod on rolling out the Home Platform

October 16th, 2026 by Nick Pipitone

Compass Home Platform’s next test is winning over Anywhere franchisees in 2027. Rory Golod on the rollout so far and a new AI-focused data pledge.

Category: Agent, AI, Artificial Intelligence, Back-end Brokerage Solutions, Brokerage, Interviews, Select, Technology, Theme Months, Anywhere Real Estate, artificial intellgence, Breezy, brokerage technology, CEO Robert Reffkin, compass, Compass International Holdings, Home Platform, Rory Golod, theme-month-202610, Select Plus

October
16

Senators call on FTC to investigate ‘deceptive’ real estate practices

October 16th, 2026 by Lucy Cohen Blatter

Thursday's letter urges an end to "anticompetive" practices the Democratic senators argue are stifling the American dream of homeownership.

Category: Brokerage, Industry News, MLS & Associations, Regulations, Select, Breezy, compass, Compass International Holdings, Cory Booker, elizabeth warren, federal trade commission, for yahoo, U.S. Department of Justice, zillow group, Select Plus

October
16

5 small habits that can make you a better conversationalist

October 16th, 2026 by Krystopher Benyamein

Preparation isn't just for listing presentations or networking events, Krys Benyamein writes. Real estate agents should prepare to have more effective everyday conversations.

Category: Agent, Columns, New Agent, Select, client communication, communication, Krys Benyamein, real estate communication, real estate conversations, storytelling, Select Plus

October
16

‘There really were no comps’: How a $3M modular Seattle-area listing sold in 5 days

October 16th, 2026 by Nick Pipitone

The Bainbridge Island home had no comps. Its agent and builder explain how they priced it, finished it a year early and sold it for over ask in five days.

Category: Agent, homeselling, Listings, Luxury, Select, Bainbridge Island, builders, comps, Greater Seattle Area, listing marketing, Listing Pricing Strategy, luxury real estate, new construction, the agency, Select Plus

October
16

4 weeks left before the holiday freeze: Why it’s a great time to buy

October 16th, 2026 by Bernice Ross

Year-end homebuying has a deadline. With four weeks left before the holiday freeze, trainer Bernice Ross shares strategies to help buyers find motivated sellers.

Category: Agent, Columns, Markets & Economy, Select, Service, bernice ross, buyer agent, holiday home, Seasonal Homepage Box, winter home, Select Plus

October
15

Capital One backs 10 finalists with innovative ideas for U.S. housing affordability

October 15th, 2026 by Jessi Healey

Ten organizations now have $200,000 each to sharpen their plans for making homeownership more affordable in their communities. Five will be chosen next spring for $4.6 million awards from Capital One’s $25 million initiative.

Category: Mortgage, Select, Captial One, home affordability, homebuying, mortgage, Select Plus

October
15

Investors bought more homes in Q2. Their market share still fell below 30%: Report

October 15th, 2026 by Marian McPherson

The investor share of home purchases dropped to the lowest level since Q1 2025, but interest rate fluctuations may allow investors to claw back in Q3

Category: Investing, Markets & Economy, Select, 21st Century ROAD to Housing Act, Batchdata, Batchdata Q2 report, cj patrick company, existing-home sales, individual homebuyers, Institutional buyers, institutional investors, Ivo Draginov, mortgage rates, Select Plus

October
15

Linda Yaccarino, former X CEO, tapped for Better board following recent C-Suite drama

October 15th, 2026 by Christy Murdock

Ex-X CEO Linda Yaccarino joins Better’s board as the AI-native lender pushes cost cuts, buybacks and its Tinman platform under Better 2.0.

Category: AI, Artificial Intelligence, Industry News, Mortgage, Select, Technology, Theme Months, better mortgage, industry moves, Linda Yaccarino, theme-month-202610, Select Plus

October
15

Buying costs outpace rent, pushing would-be buyers to lease instead

October 15th, 2026 by Jessi Healey

The gap in renting versus buying widened over the past year, with rental demand up 19.2 percent and Bay Area rents at record highs, according to Zillow and Realtor.com.

Category: Rentals, Select, Findigs, for yahoo, homebuying, Jiayi Xu, Kara Ng, mortgage, realtor.com, rental market, rentals, Steve Carroll, Zillow, Select Plus

October
15

AI is ready to act. Real estate brokerages decide where it stops

October 15th, 2026 by Ryan Persad

As AI moves from suggesting the next step to taking it, brokerages need to define where automation ends and human judgment still owns the decision, Ryan Persad writes.

Category: AI, Artificial Intelligence, Brokerage, Select, Service, Technology, Theme Months, AI, artificial intelligence, real estate brokerage technology, real estate tech, Ryan Persad, theme-month-202610, Select Plus

October
15

The new consumer journey starts before calling a real estate agent

October 15th, 2026 by Rainy Hake Austin

OPINION: Your first contact with a potential real estate client starts long before they reach out to you, whether you know it or not, The Agency President Rainy Hake Austin writes.

Category: Artificial Intelligence, Brokerage, Columns, Markets & Economy, Opinion, Select, homebuyer journey, homeseller journey, Rainy Hake Austin, real estate consumer, theme-month-202610, working with real estate clients, Select Plus

October
15

Buy the house, lease the dirt: Inside M. Ryan Gorman’s new affordability venture

October 15th, 2026 by Marian McPherson

Estately uses land leases to reduce homebuyers' mortgage payments, saving them up to 20 percent on their initial monthly payments.

Category: Markets & Economy, Select, affordability solutions, estately, for yahoo, homebuyers, homebuying, housing affordability, land leases, m ryan gorman, mortgage payments, mortgages, Select Plus

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